I first learned about Reveal at the Leadership Summit a couple of weeks ago. It is the culmination of a process that began several years ago at Willow Creek Community Church in south Barrington, IL initiated by Greg Hawkins, Executive Pastor. He began asking questions about the best use of the church's financial resources to help people grow spiritually. Three years or more later, after thousands of hours and surveys and meetings later, the Willow team discovered some amazing information that has implications worldwide about the church. Their research is ongoing and will now include about 500 churches from around the world to assess the information and it applicability.
The biggest piece of the puzzle (IMHO) that they uncovered and figured out was that people were increasingly more UNsatisfied with their churches as they grew more spiritually mature. This would seem to be counterintuitive, but as folks grew up (spiritually speaking), the churches were unable to continue to provide the spiritual nourishment that each needed to grow more in their faith. The Willow team concluded, and the Bible completely backs this up, that they had failed to educate their folks on the disciplines of self-feeding. Their people expected the church to continue to do it for them. Paul talks about the importance of learning how to "feed" yourself as you mature in belief in Christ in the New Testament.
If I had a nickel for every believer I knew that expressed frustration that the church wasn't meeting their needs I'd have a lot of nickels. These folks do not have a plan or routine for their own spiritual growth and aren't growing! The church can do more and will - but folks are going to have to realize what's going on and address it!
I have included below more information about Reveal, with links to order. ENJOY!
Overview
It started with a church doing a congregational survey. The initial results provided exceptional insights into individualsâ spiritual growth and development. Now we're opening the door to other churchesâof all shapes and sizesâto work together to help people grow in their love of God and others.
So, what is REVEAL?
Itâs an ongoing conversation among a community of pastors and church leaders who have been called by God to help people grow in their love of God and others.
Fueling the conversation are the insights gathered from millions of answers to survey questions given to (thus far) thousands of people from churches all across the country.
Why the name? According to Greg Hawkins, the point leader for REVEAL: âWe truly believe that God revealed new insights to us about the people of our churchâand how our church can help them grow closer to Christ. Our prayer is that other churches will join with each other so that we all can keep building on these insights.â
Short History of REVEAL
Since the early 1990s, Willow Creek Community Church has used congregational surveys to find out about its congregation. As with most surveys, the data provided a strong understanding of some key basic demographics:
- Life Stage: age, marital status, sex, etc.
- Spiritual background
- Involvement: serving, small groups, services, etc.
- And more
By 2004, the churchâs leaders were looking for more information. They found it when they connected with Eric Arnson, founder of ORIGINATE, a research and strategy consulting firm that develops and applies new approaches to understanding consumer-based loyalty for corporations.
Hereâs how Eric describes his business approach: âI use scientific methods to look beyond surface characteristics such as demographics into the deeper issues: emotions, motivations and needs.â
After he had met Eric, Greg Hawkins asked him if his methods could dig below the surface to better understand the spiritual development of people. Eric believed it could. How? âWe ask people behavioral questions about things like serving, Bible study, small group involvement, spiritual practices including prayer and solitude, attendance at servicesâanything that tied into their spiritual lives.â
The results? According to Greg, âGod began to reveal new insightsâbiblically based insightsâto us as we looked at data from a congregational survey at our church in 2004. We discovered through this research, we could gain a unique understanding of the spiritual lives of our peopleâhow they grow and what we can do to help them.â
Click HERE for more info.