Pepsi, Coke Rivalry Becomes Physical

INDIANA COUNTY, Pa. -- Pepsi or Coke? The battle continues. State police in Indiana, Pa., are investigating after a Pepsi employee allegedly assaulted a Coca-Cola employee while making a delivery at a Wal-Mart in White Township on Oct. 1. A According to police, Robert Koscho, 48, of Ebensburg, and the Pepsi employee, David Paulina, 42, of Clymer, were bickering back and forth while making their deliveries at the Oakland Avenue store. Police said the two are also accused of trying to run each other over with pallets full of soda bottles. As Koscho left the store, police said, Paulina called him over and punched him three times in the face, breaking Koscho's nose and giving him a black eye. "As the victim left the store, the suspect came over and got into a physical confrontation with him and struck him a few times," said Pennsylvania State Police Trooper Jeanne Martin. "He hit him in the face, gave him a black eye and broke his nose." A Coca-Cola representative told WTAE Channel 4 Action News that the fight started over shelf space in the aisles of the store. Shelf position is very important for product sales, and the competition for prime space can be fierce, according to Gary Baum, who owns Cook's Market in Greensburg. "Most places have to pay premium prices for each linear foot of shelf space, especially when you get to the frozen food, beverages, cigarette companies," Baum said. Pepsi said they have fired Paulina over the incident, saying they don't tolerate violence in the workplace. At this time, police continue to investigate the incident.

from Pittsburgh News  I always wondered if this every really happened...